Behavioural Insight
Grounded in deep listening, behavioural insight and real conversation, helping people shift patterns and strengthen relationships.
Hi, I'm Jess
I created Human by Practice because I believe work should give energy, offer real community, and be a source of pride. Human by Practice is a UK-based consultancy providing leadership, inclusion, and culture training and support.
My work sits at the intersection of diversity and inclusion, workplace culture, and employee engagement, focusing on what actually changes behaviour day to day.
I help organisations and teams across the UK with:
Why this work matters to me
I’m passionate about learning, inclusion and strategy, especially where they overlap - the spaces where cultural change becomes tangible, measurable, and lived. As someone who is neurodivergent and LGBTQ+, I know what it feels like to navigate workplaces that weren’t designed with everyone in mind. I carry my lived experiences and years of expertise, along with the insights of my peers and collaborators, into how I design, facilitate and support leaders and organisations.
I began this journey after more than a decade working in learning and culture transformation. I saw too many organisations trying to “fix culture” with statements and policies, but ignoring everyday behaviour, human relationships, and systemic design. I realised that real, lasting change needs a different approach. With storytelling, data, and creative learning, I help organisations see themselves clearly and move forward with intention.
What makes my approach different
My approach is grounded in behavioural insight, lived experience, creative methods and human connection. These four strands shape how I support leaders, teams and organisations across all areas of my work.
Lived Experience
My work is rooted in a deep appreciation and respect for lived experience. My approach is trauma-informed and psychologically safe.
Creative Methods
I use scenarios, games, thought experiments, and creative approaches to help people unlock different ways of thinking and build practical confidence.
Human Connection
I focus on trust, belonging, and empathy as critical for creating positive, supportive cultures where people thrive.
Five pillars that shape my work
Every programme, workshop or partnership sits on five core pillars. They guide how I listen, design, challenge, coach and support organisations through change.
- Clarity: Understanding lived experience, pressure points, and system dynamics.
- Behaviour: Shifting everyday habits, communication, and leadership practice.
- Humanity: Warmth, curiosity, emotional intelligence, and psychological safety.
- Creativity: Games, storytelling, experimentation, and reflective tools.
- Continuity: Measurable progress and behaviour embedded over time.
Who I work with
Over the years I’ve worked with a broad range of organisations, from universities and public sector bodies to social enterprises, infrastructure firms, health and community services, and creative organisations.
That diversity of context shapes my approach: adaptable, grounded, and aware that no two organisations are the same.
Past partnerships
In my previous role as Head of People, Learning & Culture Transformation at RightTrack Learning, I had the privilege of working with a wide range of organisations across the public, private, and social sectors. Some of these included:
Public Sector, Government & Education
Cardiff Metropolitan University
The Alan Turing Institute
APUC Scotland (Advanced Procurement for Universities & Colleges)
Letchworth Garden City Heritage Foundation
Transform Trust
Shared Services Connected Ltd (SSCL)
Adoption England
Health, Care & Community Services
NHS
Havens Hospices
Medica
Provide Community Interest Company
Loreburn Housing Association
Stop the Traffik
BASP (British Association of Ski Patrollers)
RNLI (Royal National Lifeboat Institution)
Transport, Engineering & Infrastructure
Govia Thameslink Railway
Hitachi Rail
Corporate, Commercial & Retail
Coventry Building Society
DFS
Media, Tech & Creative Industries
News UK
Good-Loop
Vegware
This work shapes my approach to leadership, inclusion, culture, and organisational change, and I now bring that experience into my practice at Human by Practice.
What drives this work
- Action over theory
- Humanity over hierarchy
- Inclusion as everyday practice
- Measurable impact, not just words
